Active Free Media – our first social innovation project

I posted in October that we would be setting up a philanthropic arm to (not so originally called’s objective will be to get involved with social innovation projects where we can make a difference by providing expertise and resources to help bring new social innovation projects to fruition.

Active Free Media (AFM) is an initiative started by Colin Mutchler.Colin Mutchler AFM aims to enable people to be able to create more awareness for social campaigns and initiatives that they believe in that do not have the financial backing to get their share of voice.

I met Colin for breakfast this morning. We had a excellent session and came away with a clear vision of how he will get an initial prototype launched. What a great way to start the day.

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