The battle for Joe The Plumber’s Landing Page

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I have just been catching up on Fred Wilson‘s blog and was interested to see his post on Joe The Plumber’s Landing Page. The post basically says that Google should improve its Google Local service to provider better landing pages for small businesses (skinning, own URL, call to action etc). Several Union Square Ventures‘ portfolio companies are in the business of helping advertisers target local businesses – so I can see why he would like Google to help solve their landing page problem as this would bring more of them in to the market for being sold online advertising.

Google Local is already a very powerful resource – I can see that if Google does improve its service, this could put traditional directories such as Yellow Pages and Thompson Local under even more pressure. These companies have been slow to innovate, it may now be too late to grab their slice of the online pie.

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