Posts Tagged ‘Online advertising’

Multiple predictions of the end of newsprint

Wednesday, January 7th, 2009
Image representing New York Times as depicted ...

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This morning three of the top ten posts on techme are predicting more pain for the newspaper industry. The Guardian interviews Clay Shirky here, Slate has a piece on “How newspapers tried to invent the web” and the Atlantic predicts that offline papers, notably the New York Times, will disappear sooner rather than later here.

The industry certainly faces an enormous challenge. In the US and the UK much of this pain has come directly from the sudden drop in advertising revenue from the property sector. In 2009 estate agents will focus their budgets on the web. The issue will be that by the time the economy and the housing market recovers they will have adopted new ways of doing things and I doubt that they will start to redirect more money off line. Newspapers have to radically change. I doubt they will physically disappear, as people enjoy reading a physical paper, but they will have to drastically change the way they operate.

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The battle for Joe The Plumber’s Landing Page

Monday, November 17th, 2008
Image representing Fred Wilson as depicted in ...

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I have just been catching up on Fred Wilson‘s blog and was interested to see his post on Joe The Plumber’s Landing Page. The post basically says that Google should improve its Google Local service to provider better landing pages for small businesses (skinning, own URL, call to action etc). Several Union Square Ventures‘ portfolio companies are in the business of helping advertisers target local businesses – so I can see why he would like Google to help solve their landing page problem as this would bring more of them in to the market for being sold online advertising.

Google Local is already a very powerful resource – I can see that if Google does improve its service, this could put traditional directories such as Yellow Pages and Thompson Local under even more pressure. These companies have been slow to innovate, it may now be too late to grab their slice of the online pie.

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